With eBay stepping into the enterprise space with Ariba and Amazon acquiring Wholefoods , the 2 stories tangentially different in nature have a similar pattern of sentiment.
"One for the consumer grade and the other for a enterprise".....it's quite evident that marketplaces are trying to get into the shopping carts without boundaries. Be it consumer grade or enterprise , they are making the experience in both areas seamless.
SAPAriba spot buy powered by eBay and a host of other suppliers rendering SKUs via eBay are targeting the enterprise tail spend.
This chain of thought is very powerful from channeling a meaningless high touch PDF attached shopping cart request to a channelized self service based proposition keeping procurement decentralized. FTE reduction or FTE realignment will be the KPI that procurement task force managers will be after.
In Short it's a centralized approach to decentralized procurement
Imagine if you were able to replicate in the enterprise what you did on Amazon or eBay or Best buy etc, it's now a reality.
Why war of the marketplaces?
The answer is hidden in the word itself it's "market share" the biggest KPI for a brand that everyone is after.
If you remember the paradigm shift in the cell phone business was disrupted by the iPhone. Apple literally ate into the market share of Nokia, Samsung, other button phone segments with the iPhone disruption, since then it's been a war between the logos to have a parallel or more feature based innovation transcript.
Marketplaces will be in constant war to outplay each other with technology, innovation and consumer facing and consumer centric design.
That is why you hear about terms like Data science , machine learning and AI amalgamating its footprint into every space including the enterprise use case.
The future will be about choices and the customer will always lean towards
"One for the consumer grade and the other for a enterprise".....it's quite evident that marketplaces are trying to get into the shopping carts without boundaries. Be it consumer grade or enterprise , they are making the experience in both areas seamless.
SAPAriba spot buy powered by eBay and a host of other suppliers rendering SKUs via eBay are targeting the enterprise tail spend.
This chain of thought is very powerful from channeling a meaningless high touch PDF attached shopping cart request to a channelized self service based proposition keeping procurement decentralized. FTE reduction or FTE realignment will be the KPI that procurement task force managers will be after.
In Short it's a centralized approach to decentralized procurement
Imagine if you were able to replicate in the enterprise what you did on Amazon or eBay or Best buy etc, it's now a reality.
Why war of the marketplaces?
The answer is hidden in the word itself it's "market share" the biggest KPI for a brand that everyone is after.
If you remember the paradigm shift in the cell phone business was disrupted by the iPhone. Apple literally ate into the market share of Nokia, Samsung, other button phone segments with the iPhone disruption, since then it's been a war between the logos to have a parallel or more feature based innovation transcript.
Marketplaces will be in constant war to outplay each other with technology, innovation and consumer facing and consumer centric design.
That is why you hear about terms like Data science , machine learning and AI amalgamating its footprint into every space including the enterprise use case.
The future will be about choices and the customer will always lean towards
the most easy, cost efficient , reliable , fast, customer focused marketplace & to deliver that MARKETPLACES WILL BE IN CONSTANT WAR to CATER TO THEIR NEEDS.
very nice TC
ReplyDeleteThx KDb🤓
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